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DESIGN TRENDS CONSTRUCTION
Case Study
2019
Our Client
What We Did
The Brand
Design Trends Construction is a licensed general contractor from the State of Hawaii. The firm’s founder brings over 20-years of experience in residential construction, interior design and remodeling.
The Challenge
Although the website had been redesigned a few years ago, lack of strong brand messaging and the flexibility of a full CMS that would allow for comprehensive SEO practices were holding back growth and awareness.
The Goals
Design Trends Construction needed a solid framework, that allowed for security updates as they became available since their previous website had been hacked.
  • A more attractive online presence
  • Robust framework with better defense against attacks
  • Online strategy focused on the local market
Our Vision
Design Trends Construction needed a website that was attractive, robust and efficient. We needed to ensure site conversions by creating an elegant and inviting layout that would make visitors want to stay longer.
The website security needed to be upgraded but configured in a way that did not reduce performance, efficiency or anything that affected the overall web-surfing experience to visitors. The new content management system needed to allow for full customization of all elements that related to onsite search engine optimization of all internal pages.
Our Approach
Enhanced Security
The presence of an intrusion detection system allows for advanced management of IPs by known-dangerous visitors. A comprehensive firewall was loaded to log hacking attempts, automatically monitor suspicious activity and potentially block spammers.
Brand Uniformity
The Design Trends Construction brand was redefined and now shares the same elements, colors, fonts and logos across all communication mediums.
Visually Building the Brand
A fully responsive platform makes use of various media features with easy-to-follow navigation, effortlessly digestible information blocks to effectively communicate the brand’s message and completed projects.
Better SEO
We conducted an initial SEO that included a review of local competitors followed by a keyword research. This allowed us to build a cohesive project plan with a clear outline for implementation, effectiveness, and success.
The Results

1st Page on
Google
Design Trends Construction can now be found on the first page of both Google and Bing for various keywords related to their industry and location.

393% More Traffic
Traffic has increased and visits have nearly quadrupled when compared to the same period in the past 3 years.

230% AVG Session Duration Increase
Visitors are now spending more time learning about the company's services and browsing their projects' gallery.
Let us do what we do so you can do what you do.
You know about your business, we know about ours. We can help you promote, advertise and grow your business. Let's discuss your next project!
 
GET IN TOUCH!
If you have questions or you are ready to start a discussion: call, or fill out the inquiry form and we will get back to you as soon as possible.
 
GET IN TOUCH!
If you have questions or you are ready to start a discussion: call, or fill out the inquiry form and we will get back to you as soon as possible.
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