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THE
BRAND
Kealoha Tours is a company with headquarters in Honolulu Hawaii. They are dedicated to providing services related to fun activities, sports, adventures and creative enjoyment around the island of Oahu.
Field Activities include tours, hiking and water sports, such as surfing, stand up paddling, snorkeling and kayaking.
They also rent everything one needs at the beach, such as beach chairs, umbrella, snorkel gear, kayaks and stand up paddles. 

 THE CHALLENGE

Kealoha Tours had a simple DIY website that naturally had its disadvantages, but that its owners were content with. Their main issue was also very simple: they could not generate traffic.
The company had the resources and the location, and yet they couldn’t help but to scratch their heads trying to understand why the business was not taking off as they predicted.
They needed a functional website, that was easily found by tourists visiting Hawaii and that was engaging once the viewer landed on the first page.
THE
VISION
10 minutes sitting down with the owners during our initial meeting and we could already tell this was more than their business: it was purpose and passion.
As we learned about what their ideas and ambitions were, we realized this was a project we could not say “no” to, and decided to go the extra mile on every aspect of the job.
Kealoha Tours needed a complete marketing strategy crafted as their existing media channels were not performing well nor generating customer engagement.

 THE APPROACH

 Content Marketing Strategy

We re-organized the firm’s data content within a well-structured sitemap in order to effectively generate more leads.

 Complete SEO

A comprehensive search engine optimization plan was put in place so that every page could start ranking for popular local keyword results.

 Social Media Marketing

We redesigned the brand’s identity and placed it on all social media channels. Service options were also added across all social platforms.

 Redesign

The website was fully redesigned so that visitors can intuitively find what they are looking for within 2 mouse-clicks or less. All media have been replaced by better, higher definition alternatives.
The
Results
  • The Kealoha Tours website is already ranking on the first page of Google and Bing through an all-organic online campaign (no paid advertisement).
  • Its bounce rate has been reduced by 10%.
  • Customer engagement has increased through the revamping of Social Media Network profiles.

1st

page on Google

-10%

Bounce Rate Decrease

Kealoha Tours Case Study
The Kealoha Tours website was published in September 2017
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