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MADE RITE INC
Case Study
2017
Our Client
What We Did
The Brand
Made Rite is a modular products manufacturer and reseller, the original creators of the Snap-On Baseboards and the Snap-On Floor Mateline Cap System.
The Challenge
The way the old website was setup made it difficult to find product information and on how to order online.
The client wanted to redesign their website, as well as to add an online store to include the Snap-On Baseboards and their add-ons.
The hosting setup was inefficient implicating in ongoing downtime.
The Goals
Made Rite wanted to add additional content on the advantages of their product while using a more sophisticated layout to attract and retain visitors.
  • Increase visits to generate leads and sales
  • Create a stable, secure and attractive shopping experience
  • Enhance the online experience wherever possible
Our Vision
The goal was to generate more traffic and more leads through increased search visibility from a search engine optimized website and with improved analytics capabilities. As a valued customer, we have provided Made Rite with an ongoing SEO and digital marketing strategy.
The client expected an increase in traffic, increase in organic keyword rankings, increase in marketing conversions, increase in onsite conversions and a decrease in organic bounce rate.
Our Approach
Redesign
DEZCOOL executed a complete redesign of the existing Made Rite website, in addition to developing an eCommerce solution, a first for Made Rite.
Responsiveness
This is Made Rite’s first website redesign since its original launch in 2009. The goal was to create a responsive (desktop and mobile) experience to the visitor that showcased Made Rite’s modular products, ensuring that the online ordering was both intuitive and simple.
Aesthetic Alignment
DEZCOOL built a platform that mirrors the brand’s philosophy of valuing simplicity and functionality (see Snap-On Baseboards). It effectively provides an inviting and effortless online shopping experience.
Optimized Online Experience
We built a responsive platform that highlighted Made Rite’s brand and modular products, using website elements designed to show information effectively, providing a uniform digital experience across all devices, while focusing on search engine optimization and conversion optimization.
The Results

1st Page on
Google
The Made Rite website is ranking on the first page of Google through an all-organic online campaign, meaning no paid advertisement.

800% More Traffic
Traffic has drastically increased eightfold when compared to the same period the year before with a significant decrease in bounce rate.

410% AVG Session Duration Increase
As the surfing experience has been enhanced, visitors are now spending more time learning about the products and the conversion rate has also increased.
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GET IN TOUCH!
If you have questions or you are ready to start a discussion: call, or fill out the inquiry form and we will get back to you as soon as possible.
 
GET IN TOUCH!
If you have questions or you are ready to start a discussion: call, or fill out the inquiry form and we will get back to you as soon as possible.
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