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NORTH SHORE TACOS
Case Study
2018
Our Client
What We Did
The Brand
North Shore Tacos offers the best fish tacos you can find in Hawaii. They have two locations at the North Shore: their restaurant can be found in Hau'ula while the food truck is conveniently located at Sharks Cove in Pupukea, with a beautiful outdoor setup and a perfect view of the bay.
The Challenge
The content was there, the product was excellent, but the original website was not properly maintained, visitors felt the information was obsolete and there was no online presence. Traffic was minimum, which was a good thing since the restaurant information, food menu and hours were not accurate.
The Goals
North Shore Tacos needed not only a new image, but also to be sure their clients felt they were valued. They wanted customers to share their experiences, and they wanted to consolidate their brand as part of the community.
  • A new website
  • Better understanding of audience, traffic and channels
  • An online strategy focused on long term local online growth
  • Overall online marketing strategy review
Our Vision
A restaurant is a very inconsistent business to get into, just ask the loans manager at your favorite bank. On the other hand, one thing is certain: North Shore Tacos is here to stay, and it's expanding. Fast. Those who have tried making it at the North Shore appreciate how difficult it is to be accepted by the community. North Shore Tacos not only conquered the community, but have already become one of those touristy spots visitors don't want to miss. Now they needed a digital presence that translated what they were already all about in real life.
Our Approach
Website Redesign
We worked hard to integrate a CMS framework that created easy to navigate, stylish, and image focused pages that would lower bounce time while increasing overall conversions.
Complete Marketing
DEZCOOL is now handling all marketing aspects of the business including strategic planning, choosing the adequate media channels and managing all Social Media interactions.
Data-Driven Decisions
Thanks to Google Analytics, we have determined which channels were working and which weren’t by analyzing insights from key metrics from the original website.
Local SEO
We have successfully positioned North Shore Tacos at the top of Google and Bing results for Hawaii based searches. The website is now fully linked to all other media channels, which in turn has increased customer engagement.
The Results

1st Page on
Google
North Shore Tacos is now on the first page of search engines. They have three times the number of keywords ranking between 1st and 4th place on Google than there are internal pages on the website.

25,000 Sessions in 3 Months
Over 25,000 visits since launch, which is 3 times higher compared to the same period in 2016. New visitors comprise 79.6% of these sessions.

250% AVG Session Duration Increase
As the surfing experience was enhanced, visitors are now spending more time learning about the menu, the company history and sharing their experiences on both Instagram and Facebook, increasing the average session duration.
Let us do what we do so you can do what you do.
You know about your business, we know about ours. We can help you promote, advertise and grow your business. Let's discuss your next project!
 
GET IN TOUCH!
If you have questions or you are ready to start a discussion: call, or fill out the inquiry form and we will get back to you as soon as possible.
 
GET IN TOUCH!
If you have questions or you are ready to start a discussion: call, or fill out the inquiry form and we will get back to you as soon as possible.
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