The Important Analytical Metrics

Here are a few quick tips on why it is important to pay attention to different metrics within Google Analytics, and why they are important. Social Referrals If you conduct any sort of social media marketing, this metric will be important because you want to be aware of how Facebook, Instagram and other networks are returning your investment in their advertisement packages. Site Speed This is a ranking factor, but mostly it is an experience factor. If your website is slow, you should be looking at the changes you need to make to improve that, because although search engines will eventually...
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