Looking from a consumer’s perspective one may initially presume that if he or she needs to hire help to build a new website and to market it correctly, all one needs to do is choose a design company of his preference and let them do the job. From a service provider’s perspective, depending on the company or design professional, a new project can be developed without much input from the client. Naturally, that project will lack a lot of crucial data about the business it is attempting to market and the client will surely have missed the opportunity to have its voice heard by their audience. From...
I remember the days after leaving my last full-time job and venturing on my own projects. Those were both liberating and exciting times. They brought a lot of new responsibilities and required harder work. Freelancing may not always lead to the path of entrepreneurship but that first step is usually similar to those starting a new business with all of its bells and whistles.
Hawaii is surely a great place to live, being gifted with the perfect weather, a family-friendly environment, lots of outdoor activities and with beautiful unmatched landscapes. Living comfortably, especially in the...
If you’ve ever visited a company website and been frustrated by its poor design, then you likely know exactly how important the user experience is for a consumer.
Badly designed websites render it difficult to find the information we’re looking for. Poor design may make it nearly impossible to navigate a site successfully. And since we often visit business sites to find out more about products and possibly to purchase, bad UX design can really hinder the success of your business.
And this is true regardless of the size of the company. In fact, small companies are often more dependent...
Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others:
Existing customers are 70% more likely to buy a product or service than a new client.
36.5% of shoppers said they would spend more on products if they were loyal to a brand, even if they found cheaper options elsewhere.
The performance of every company is now measured online (or will be soon), so you can’t really ignore customer loyalty. This means that measuring and improving the loyalty of your customers is extremely important for every business, especially...
Page 1 rankings and increased traffic are pointless if all your leads are getting tossed out the window due to poor conversion techniques. Efficiently converting website visitors into customers is the heart and soul of any successful SEO strategy.
The core principle of conversion rate optimization, or CRO, is simple: converting visitors into customers. Through the process of CRO, businesses like yours can identify conversion obstacles and take advantage of every lead opportunity. Companies that ignore CRO risk missing out on additional revenue by letting customers slip through the cracks.
Website maintenance is a collection of services with the goal of keeping your website up-to-date, maintained and running properly. These services normally include:
Updating text, images and videos
Correcting broken links, files and pages
Adding pages and content
Creating new elements
Creating ads or graphics
Fixing hosting issues
Backing up regularly
In fact, web maintenance often goes beyond just mechanics and content and extend to help with social media, Search Engine Optimization (SEO) and securing user data from hackers and malware bots.
So, why and how do website maintenance...
It is common for small businesses to outsource their SEO requirements. With countless tasks to complete, SEO is incredibly time-consuming, so unless you have the expertise, finding a suitable vendor is a reliable approach.
With 53.3% of all website traffic coming from organic search, SEO drives 1000% more traffic than organic social media. In fact, 60% of marketers say that inbound SEO and blog content is their highest quality source of leads. You cannot ignore SEO, and you need to find a provider who can do it well.
When looking for an SEO company, it is essential to cut through the jargon....
Asking a friend for feedback on a product they purchased from a store at the Ala Moana Mall or the Aloha Stadium Swap Meet is a natural thing to do. Nowadays, it isn’t uncommon to seek this feedback by running a simple Google search. Think about the number of times you’ve been on the fence about making a purchase and only followed through because other customers’ glowing reviews gave you the confidence to do so. To say that customer reviews are powerful is an understatement. Reviews are among the biggest factors in your local business search visibility. These testimonials build your brand reputation,...