In the coming months, businesses are going to become more reliant than ever on their digital publicity. Without wanting to sound too alarmist, in many cases it will be the deciding factor in whether they make it through the tough times ahead. Interaction is the name of the game. Your business needs to be able to address people’s needs or frustrations about your market, what you offer and what they should expect from you. B2B companies in particular rely on the seasonal trade shows and exhibitions to network and build potential customer relationships. In industries where firms are not in...

There are literally thousands of ways you can improve your local search rankings on Google and it can get pretty technical at times. If we had to choose a single way to increase brand visibility on the web, one that is both efficient and (somewhat) simple to do, we'd have to go with getting listed on Google Maps. Depending on how well you execute, your business may even end up being featured in Google’s local 3-pack or Google Maps Pack, which can then result in more store visits and sales and increased traffic and revenue. What To Know About Local Search Results on Google Local search...