Double Your Website Traffic

Why do you need more traffic? Website traffic is both an important indicator and driver of business growth. It can help you to see how well your marketing is working, gather insights about your audience to make decisions, improve your SEO and search engine credibility, and generate more leads, increase conversions, and get more customers. Yet achieving these benefits requires driving traffic to your website the right way, and a focus on driving quality traffic. Traffic to your website helps to improve your rank which in turn generates more traffic, but you want to make sure that the...

The Case for SEO: Is It Still Relevant in 2020?

Prior to the virus pandemic affecting life as we've known it, Google changed its algorithm and people had started to question whether SEO was relevant in 2020 as it was a decade ago. Fast-forward to Covid-19 times and the question became even more relevant. Some businesses closed their doors while others are struggling to survive. But for those conducting their business online, the effect is likely to be the reverse: online businesses will have no option but to thrive in their digital form. In the age of social distancing, businesses are going to become more reliant than ever on their digital...

Google Maps: The Strategies to Rank in 2020

There are literally thousands of ways you can improve your local search rankings on Google and it can get pretty technical at times. If we had to choose a single way to increase brand visibility on the web, one that is both efficient and (somewhat) simple to do, we'd have to go with getting listed on Google Maps. Depending on how well you execute, your business may even end up being featured in Google’s local 3-pack or Google Maps Pack, which can then result in more store visits and sales and increased traffic and revenue. What To Know About Local Search Results on Google Local search...

Conversions: Turning Visitors Into Customers

Page 1 rankings and increased traffic are pointless if all your leads are getting tossed out the window due to poor conversion techniques. Efficiently converting website visitors into customers is the heart and soul of any successful SEO strategy. The core principle of conversion rate optimization, or CRO, is simple: converting visitors into customers. Through the process of CRO, businesses like yours can identify conversion obstacles and take advantage of every lead opportunity. Companies that ignore CRO risk missing out on additional revenue by letting customers slip through the cracks. Many...

How to Pick the Right SEO Provider

It is common for small businesses to outsource their SEO requirements. With countless tasks to complete, SEO is incredibly time-consuming, so unless you have the expertise, finding a suitable vendor is a reliable approach. With 53.3% of all website traffic coming from organic search, SEO drives 1000% more traffic than organic social media. In fact, 60% of marketers say that inbound SEO and blog content is their highest quality source of leads. You cannot ignore SEO, and you need to find a provider who can do it well. When looking for an SEO company, it is essential to cut through the jargon....
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