Hawaii Case Study DTC Hawaii LLC

Honolulu Case Study DTC Hawaii LLC

DTC Hawaii has been a licensed General Contractor in the State of Hawaii since January 2001.

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Hawaii Case Study DTC Hawaii LLC

Honolulu Case Study DTC Hawaii LLC

Hawaii Case Study DTC Hawaii LLC

PROJECT DETAILS.

OUR CLIENT

DTC Hawaii
www.dtchawaii.com/

CATEGORY

General Contractor

DATE

July, 2019

WHAT WE DID

THE BRAND

DTC Hawaii is a licensed general contractor from the State of Hawaii. The firm’s founder brings over 20-years of experience in residential construction, interior design and remodeling.

Although the website had been redesigned a few years ago, lack of strong brand messaging and the flexibility of a full CMS that would allow for comprehensive SEO practices were holding back growth and awareness.

DTC Hawaii needed a solid framework, that allowed for security updates as they became available since their previous website had been hacked.

CHALLENGE + VISION

DTC Hawaii needed a website that was attractive, robust and efficient. We needed to ensure site conversions by creating an elegant and inviting layout that would make visitors want to stay longer. The website security needed to be upgraded but configured in a way that did not reduce performance, efficiency or anything that affected the overall web-surfing experience to visitors. The new content management system needed to allow for full customization of all elements that related to onsite search engine optimization of all internal pages. DTC Hawaii needed a more attractive online presence, a robust framework with better defense against attacks and an online strategy focused on the local market.

OUR APPROACH.

Enhanced Security

The presence of an intrusion detection system allows for advanced management of IPs by known-dangerous visitors. A comprehensive firewall was loaded to log hacking attempts, automatically monitor suspicious activity and potentially block spammers.

Brand Uniformity

The DTC Hawaii brand was redefined and now shares the same elements, colors, fonts and logos across all communication mediums.

Visually Building the Brand

A fully responsive platform makes use of various media features with easy-to-follow navigation, effortlessly digestible information blocks to effectively communicate the brand’s message and completed projects.

Better SEO

We conducted an initial SEO that included a review of local competitors followed by a keyword research. This allowed us to build a cohesive project plan with a clear outline for implementation, effectiveness, and success.

THE RESULTS.

1st
page on Google

DTC Hawaii can now be found on the first page of both Google and Bing for various keywords related to their industry and location.

393%
more traffic

Traffic has increased and visits have nearly quadrupled when compared to the same period in the past 3 years.

230%
avg session
duration increase

Visitors are now spending more time learning about the company's services and browsing their projects' gallery.

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