We have just released a new website demo for financial products and professionals called FOREX INVEST, a financial firm that provides artificial intelligence based foreign currency trading.

When an investor clicks on your portfolio management or investment website, they begin forming opinions straight away. Studies suggest that investors feel the quality of an investment firm’s online capability influences their perception of a firm.

Choices are simply based on visual impact, modern web design techniques such as making the best use of the screen available or using imagery, color and typography to enhance visual appeal.

For the FOREX INVEST design we focused on the right combination of the three techniques, while attempting to maintain a minimalist approach to media so to speed up loading times and to promote the written content. The result was a beautiful but concise delivery of information.