No good comes from having the best-looking website when nobody knows it's there. Visitors look for businesses that maintain an active online presence. The internet is constantly changing. We aim to continuously develop your digital marketing strategy and enhance your brand visibility. We keep track of important bits of data by using various the SEO tools at our disposal. Our objective is to turn your visitors into long-term customers.
How often do you allow someone else’s opinion to influence your decision making? Customers are still the voice of any business, and they are the only voice business managers should be listening to. Why? Because it’s often the only voice that customers will listen to.
Here are some examples of popular strategies we often use to increase website and all-around brand visibility:
Search engine optimization strategically targeted towards your business audience. From on-site SEO to local business schema markup, our digital marketing team drives customers in-store and online.
Content optimized for local results, written by experienced copywriters. Our writing team has a deep understanding of creating content that connects with your customers.
Creating a strong local presence starts with your website. Our web design team focuses on developing websites that are functional and structured to accommodate the needs of local searchers.
We provide a complete review of your backlink profile, identifying where links originate from and what pages they direct to, allowing for an effective off-page search optimization strategy.
GOOGLE MY BUSINESS
Optimize your Google profile for maximum exposure on the search engine results page and within Google Maps.
What do customers think of you? Make sure you put your best foot forward by having us balance and monitor your reviews across a host of sites.
Create, clean up or fix your local listings. Local directory listings (citations) play a major role in local search optimization.
Paid advertising can provide that extra push to dominate your local market. We have successfully managed hundreds of local PPC campaigns.
We can help translate your website content into a language that search engines will understand. Schema markup is a coding language we implement to clearly tell search engines what your web content is about.
TECHNICAL SITE AUDITS
A deep-dive into your website’s technical profile. Gain insights on the performance of your website while identifying opportunities for improvement by digging into its technical details.
Understand your competitive landscape. Our team puts on our investigator hats and scopes out your competition. Using a host of SEO tools, we dig deep into your competitors’ web presence.
If your images aren’t optimized, you’re not providing a great user experience. And we know Google doesn’t like that (they’re all about positive user experience – and so are we!).
Improve organic search engine rankings. Stand out with relevant content and authoritative page scores.
We will help you with the entire optimization process, from initial analysis to implementation. Our services include SEO strategy development, website structuring and internal link development.
A keyword research helps you discover the keywords your website currently ranks for and new keyword opportunities. The research starts with a competitor analysis to identify which high-value keywords your competitors are targeting and how to compete against them. We identify and prioritize your opportunities and give you insight into which steps you should take next to be competitive. See The Case for SEO: Is It Still Relevant? for even more detailed information.
SEO auditing services are designed to gauge the health of your website and discover problems keeping your website from performing at its best. Just like a brick-and-mortar shop, your website needs regular maintenance to stay ready for your customers. Each DEZCOOL SEO Audit comes with detailed documentation of all our findings and recommendations.
Expand your business audience by developing social engagement, generating more traffic and converting more leads.
Social media moves fast. It’s important that you’re constantly managing your social media to make sure you’re responding to comments and questions quickly and reviewing the content that is being posted.
Successful social media strategy can never work on the "one-size-fits-all" approach. It needs an exclusive approach, as no two brands can be the same. There is always a difference in target audience, objectives, brand identity & perceptions, geography, cultural nuances and other differentiating factors.
Getting to know the people who matter to your business helps understand what matters to them. By analyzing data points we learn about their locations, demographics and interests. We assist all of our digital marketing clients by providing the necessary audience insights data required to kickstart any and all online marketing campaigns.
Facebook ads offer a direct service where businesses can target specific locations, demographics, and user interests. They can be fine-tuned to take in behaviors, connections, and custom audiences for a refined advertising platform. It’s an integrated service designed to provide major exposure and, with a billion or so potential customers, it’s a great starting point.
With Twitter ads your business can grow a following, drive website clicks, increase engagement and find leads. There are also options for user interests and keyword targeting which will let you reach a specific user base and find potential customers through signals of intent. Tweeter offers a great opportunity to businesses seeking to generate buzz.
Instagram is used by more than 150 million users and allows you to share not only photos, but also short videos with your followers. Instagram allows for sponsored ads which can reach your target audience in style and with instant results. With the opportunity for creative flair and a switched on community you can score big results.
The most popular business social media format, LinkedIn offers some 347 million members in over 200 countries. It is ideal for targeting specific industries and clusters. The available features take ad details down to a granular level: location, company, industry, business size, job functions, and seniority. Ads aren’t shown to people outside your specified criteria, saving you from wasted advertising expenditure, whilst making you look good to the business community.
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