No good comes from having the best-looking website when nobody knows it's there. Visitors look for businesses that maintain an active online presence. The internet is constantly changing. We aim to continuously develop your digital marketing strategy and enhance your brand visibility. We keep track of important bits of data by using various the SEO tools at our disposal. Our objective is to turn your visitors into long-term customers.

How often do you allow someone else’s opinion to influence your decision making? Customers are still the voice of any business, and they are the only voice business managers should be listening to. Why? Because it’s often the only voice that customers will listen to.

Here are some examples of popular strategies we often use to increase website and all-around brand visibility:

Increased degree of community participation

Increased brand awareness through organic growth

Campaign management & lead generation

Search engine optimization strategically targeted towards your business audience. From on-site SEO to local business schema markup, our digital marketing team drives customers in-store and online.

Content Creation

Content optimized for local results, written by experienced copywriters. Our writing team has a deep understanding of creating content that connects with your customers.

Landing Pages

Creating a strong local presence starts with your website. Our web design team focuses on developing websites that are functional and structured to accommodate the needs of local searchers.

Backlink Analysis

We provide a complete review of your backlink profile, identifying where links originate from and what pages they direct to, allowing for an effective off-page search optimization strategy.

Google My Business

Optimize your Google profile for maximum exposure on the search engine results page and within Google Maps.

Reputation Management

What do customers think of you? Make sure you put your best foot forward by having us balance and monitor your reviews across a host of sites.

Local Citations

Create, clean up or fix your local listings. Local directory listings (citations) play a major role in local search optimization.

Paid Ads

Paid advertising can provide that extra push to dominate your local market. We have successfully managed hundreds of local PPC campaigns.

Schema Markup

We can help translate your website content into a language that search engines will understand. Schema markup is a coding language we implement to clearly tell search engines what your web content is about.

Technical Site Audits

A deep-dive into your website’s technical profile. Gain insights on the performance of your website while identifying opportunities for improvement by digging into its technical details.

Competitor Analysis

Understand your competitive landscape. Our team puts on our investigator hats and scopes out your competition. Using a host of SEO tools, we dig deep into your competitors’ web presence.

Image Optimization

If your images aren’t optimized, you’re not providing a great user experience. And we know Google doesn’t like that (they’re all about positive user experience – and so are we!).

Improve organic search engine rankings. Stand out with relevant content and authoritative page scores.

Consulting

We will help you with the entire optimization process, from initial analysis to implementation. Our services include SEO strategy development, website structuring and internal link development.

• SEO Strategy Development
• Implementation Guidelines
• Software Recommendations
• Competitive Analysis
• Redesign Guidance

Keyword Research

A keyword research helps you discover the keywords your website currently ranks for and new keyword opportunities. The research starts with a competitor analysis to identify which high-value keywords your competitors are targeting and how to compete against them. We identify and prioritize your opportunities and give you insight into which steps you should take next to be competitive. See "The Case for SEO: Is It Still Relevant?" post for even more detailed information.

• Analyze the effectiveness of your current keywords
• Determine the keywords you should be targeting for your business goals
• Evaluate successful competitor keywords using our proprietary Backlink Profiler
• Monitor the performance of your keywords, recommending new opportunities
• Prioritize your keywords to maximize your chances for success

Auditing

SEO auditing services are designed to gauge the health of your website and discover problems keeping your website from performing at its best. Just like a brick-and-mortar shop, your website needs regular maintenance to stay ready for your customers. Each DEZCOOL SEO Audit comes with detailed documentation of all our findings and recommendations.

• Visibility (redirects, blocked pages, page errors, malware scan)
• META Data (page title errors, page description errors, missing Google Analytics)
• Content (low word count & duplicate content issues)
• Links (internal link check, external link check, rel=”nofollow” check, missing anchor or ALT text report)
• Images (missing ALT text, missing image title, broken image links)
• Semantic Structure, Obsolete & Depreciated HTML code, Inline Styles

Expand your business audience by developing social engagement, generating more traffic and converting more leads.

Management

Social media moves fast. It’s important that you’re constantly managing your social media to make sure you’re responding to comments and questions quickly and reviewing the content that is being posted.

• Managing on-going engagement. Over time, patterns will develop based on the type of content being created. Using this to your advantage will help you get the most out of your campaign.
• Continued consulting. We like to stay connected with our clients in order to keep ideas fresh and to ensure the ongoing strategy is still aligned with your goals and objectives.
• Valuable Monitoring. Our team works hard to find the latest social media monitoring tools and tactics to make sure our efforts are working. We monitor things like engagement and popularity of posts so we always know how we can improve.

Strategy

Successful social media strategy can never work on the "one-size-fits-all" approach. It needs an exclusive approach, as no two brands can be the same. There is always a difference in target audience, objectives, brand identity & perceptions, geography, cultural nuances and other differentiating factors.

• Before defining any strategy, we get to the core to first understand your objectives and expectations. Your brand objectives can be different as product sales, getting subscribers, product launch, pre-launch buzz or teaser, registrations or to increase user engagement.
• Its crucial to understand your brand and its audience persona. Based upon which we decide the content strategy, tonality, user engagement tactics and campaigns. Selection of social media channels, posting frequency and execution is then planned in accordance.
• Once we understand the objectives, brand and your audience, we can formulate a well thought and weaved social media strategy. We believe in defining the KPI’s ahead of time so that we (you and us) understand what has to be achieved and ensure that there is no expectation mismatch.

Getting to know the people who matter to your business helps understand what matters to them. By analyzing data points we learn about their locations, demographics and interests. We assist all of our digital marketing clients by providing the necessary audience insights data required to kickstart any and all online marketing campaigns.

Facebook Advertising

Facebook ads offer a direct service where businesses can target specific locations, demographics, and user interests. They can be fine-tuned to take in behaviors, connections, and custom audiences for a refined advertising platform. It’s an integrated service designed to provide major exposure and, with a billion or so potential customers, it’s a great starting point.

• Fine-Tuned Targeting
• Large Mobile Audience
• Extensive Analytics
• Improved Brand Awareness
• Upward Trending Click-Through Rates

Twitter Advertising

With Twitter ads your business can grow a following, drive website clicks, increase engagement and find leads. There are also options for user interests and keyword targeting which will let you reach a specific user base and find potential customers through signals of intent. Tweeter offers a great opportunity to businesses seeking to generate buzz.

• You Pay for Performance
• Keyword Targeting
• Tweet Engager Targeting
• Tailored Audiences
• Low Cost per Click

Instagram Advertising

Instagram is used by more than 150 million users and allows you to share not only photos, but also short videos with your followers. Instagram allows for sponsored ads which can reach your target audience in style and with instant results. With the opportunity for creative flair and a switched on community you can score big results.

• Increased Visibility & Engagement
• High Conversion Rates
• Reach Target Market
• Free Ads & Lower CPC
• Multi – Channel Connection

LinkedIn Advertising

The most popular business social media format, LinkedIn offers some 347 million members in over 200 countries. It is ideal for targeting specific industries and clusters. The available features take ad details down to a granular level: location, company, industry, business size, job functions, and seniority. Ads aren’t shown to people outside your specified criteria, saving you from wasted advertising expenditure, whilst making you look good to the business community.

• Participating & monitor potential groups
• Track ad performance religiously and discard any ads performing at under a 0.10% click-through rate (CTR)
• Sponsored InMail
• Professional Platform
• Connection Potential& Employee Networking

Mahalo for reading.