F.A.Q. Honolulu Marketing Strategy Hawaii

F.A.Q. Honolulu Marketing Strategy

F.A.Q. Hawaii Marketing Strategy

Frequently Asked Questions
This is where you will find most answers. If there should still be any questions left, don't hesitate to contact us.

F.A.Q. Honolulu Marketing Strategy

F.A.Q. Hawaii Marketing Strategy

F.A.Q. Honolulu Marketing Strategy Hawaii

Web Traffic
Do you offer guarantees on your Web Traffic services?
DEZCOOL does not offer guarantees. If we were able to offer guaranteed results on any kind of advertising we would be sitting on a beach right now.
How long will it take to see results from my Social Media Paid Advertising Campaign and how do you charge?
With typical paid acquisition campaigns such as advertising on Facebook, LinkedIn or Instagram you can expect results almost immediately.
How long does SEO take and when will my phone start ringing and how do you charge?
Search engine optimization (SEO) is not a magic wand that will, with a simple wave of the hand, magically land your business website at the top of search engine results. If it were that simple, everyone could do it. There are many layers of knowledge involved in properly executed, effective SEO.

Programs such as content marketing, email list building, and search engine optimization require persistence and patience. Google, the world’s foremost search engine, uses more than 200 separate ranking factors to decide where a web page will place in its results. Search engine optimization is an involved, multi-level process, not a singular action, which requires expert knowledge and proper management to deliver positive results for your business.

Since properly executed search engine optimization involves much more than merely making a few adjustments to your site or adding a few keywords and phrases to your existing content, there is no definitive answer to the question of how long it takes before you see quality results. Google’s constantly changing algorithms and other industry changes require the services of a knowledgeable SEO firm to keep your website up-to-date, competitive in your industry, and bringing in new business. A reputable SEO firm will tell you that it normally takes a minimum of between four and six months to see positive results from a solid SEO strategy that has been properly implemented and that is constantly managed.

At the end of the day, a professional SEO firm will focus on all the factors that will help increase your business over the long haul, and manage those issues effectively. Search engine optimization is a full-time endeavor requiring dedicated individuals with the training, knowledge, and expertise to make the internet work for you.

With the right SEO firm working on your behalf, you will have a team of experts with the technical resources, tools, and information it takes to improve not only your position in search results, but your bottom line, as well.

Our fees are based on the website size (number of pages, amount of content, etc.), level of competition and amount of work required to have your site optimized. We provide custom quotes based on what your project calls for. Fill out our form for an estimate.
Why do my competitors rank higher than me on Google? I’ve been in business much longer. How do I get to the top?
Just because you’ve been in business longer doesn’t mean your digital marketing is stronger. In fact, a strong SEO campaign can quickly help your competition outrank you online, even if you’ve been on the top of the first page before. Below are just a few reasons why your competition may rank higher, even if their site looks obsolete.

Their site is more relevant, matching user intent better
By understanding which questions users are asking, or what keywords they are using to use on their Google search, your competition can tailor the content of their site to the intent of the user. This makes it more relevant to the keyword searched, satisfying both their customers and Google.

Their site is more prominent online
It’s much more than what’s on your site. Profiles on sites like Yelp, Facebook, and industry specific directories not only puts your business’ information on more places across the web, but builds a strong profile of links pointing to your site, both of which help visibility within the search engines.

Users and Google like their site more
Not only does your content need to be easy to read and your site simple to navigate for your customers, but Google needs to be able to do the very same. If either one cannot find the information they need in a timely manner, both your human and robotic audience will favor other websites.
How do I get my local business listed in the 3 Google Maps listings?
If you can get your business listed in the Google Maps Pack (i.e. 3 Pack, Map Pack, Local 3 Pack) you have taken a huge step in increasing your SEO performance.

The Optimal Location: The physical location is a large component of the map pack and the closer you are to downtown or the closer the searcher is to you the more likely your listing is to show in the Map Pack. Since you can’t change the physical location of your business targeting optimized keywords in titles and categories of your website is essential.

Google My Business: The Google My Business profile needs to be optimized so that it contains up-to-date information (such as name, address and phone number) to help enhance your website's SEO score within Google. Add images that show the products, services, or concepts you provide and include informative descriptions and keyword phrases in your description to fully optimize your profile. You can also build website links that point to your Google My Business profile to increase your chances.

Build Citations: Continue to build new listing profiles to increase the strength of not only your website, but also your brand name. The more links that you have pointing back to your webpage, the better. This includes reviews from previous customers. Gradually update directories that are most applicable to your service or industry, including:
  • Yelp
  • Yellow Pages
  • Facebook
  • Better Business Bureau
What about pay-per-click? Apparently, there has been somewhat of a "PPC rebirth" and marketing can be much more targeted and cost-effective than it used to be? What's the story here?
The Paid Search Renaissance

Have you had experience with Pay Per Click (PPC) in the past? The odds are that you ended your campaign with less money and little to no results. Unfortunately, this is the experience of many business owners who used PPC in the early days. A combination of inexperienced marketers and a relatively new advertising medium caused many people to turn their back on paid search completely.

Today’s Pay-Per-Click landscape is very different from years past. The reach and engagement of today’s paid search extend much further than just Google search, especially since the introduction of social media platforms.

Also, the content is far more entertaining than just a simple text advertisement. You can now use PPC to deliver multimedia advertisements; such as video, images, text messages, and much more.

The real magic starts when you combine the power of Google’s big data with the new advertising types. You can couple peoples, income, search habits, frequently visited sites, interests, and more. This takes paid search far beyond simple Keywords and search ads. Now you can make finely tailored campaigns that are designed to reach people on a more personal level. Modern PPC taps into the sites that your clients already commonly visit and continues your advertising message as they flow in and out of Google. Making sure you stay top of mind across the internet.

We urge you to consider giving PPC a second chance, you’ll be glad that you did.
How can I leverage social media for my business? Is it a "fad" or does it really work?
There’s no questioning the power and magnitude of social media. Here are some incredible figures provided by Statista, in case you’re not convinced:
  • 1.93 billion monthly active Facebook users
  • 700 million monthly active Instagram users
  • 90% of marketers use social media to market their businesses
  • 42.17% of US consumers say social media significantly influences their purchasing decisions
There are a lot of users to connect with and your competitors are already using social media to reach them. Social media ROI is unbelievably incomparable to other avenues of advertising. Cost per clicks can be as little as $0.10 on Facebook, versus a CPC of $1-2 and sometimes higher with paid search. To maximize ROI, you need to:
  1. Define your goals & how to measure them
  2. Know your market & audience
  3. Engage with your audience & be personable
  4. Construct eye-catching, high quality content
  5. Develop unique advertising & targeting strategies

Integrating social media into your marketing plan can bring you an abundance of benefits. It can boost your website’s SEO, find customers you couldn’t reach before, generate sales and leads, and much more! Social media platforms are today’s most interactive digital avenues that capture the personality of brands to successfully build relationships with current and potential consumers. With exponential growth across the board over the last few years, including an estimated advertising revenue of $84 billion for 2019, we’re confident in saying that social media is not a fad. It’s time to get social!

We can help tailor and execute and efficient social media campaign.

What are keywords?
Keywords are the words and phrases searchers use—usually with search engines—to find relevant pages, images, videos, or any kind of information when looking for answers, knowledge, products, or services. SEO professionals consider keywords and the topics they suggest when optimizing content for search.
What determines search engine rankings?
This question is the source of endless speculation and debate because search engine companies such as Google will not answer it. Experts generally agree rankings are based on relevance and authority, but the factors that determine them are many—and inconsistent. The best way to achieve a high search engine ranking is to create one of the most thorough web pages possible for a specific keyword or topic.
What is a buyer persona?
A buyer persona is a representation of your ideal customer based on market research and data. Personas generally include customer demographics, behavior patterns, motivations, and goals. They should reveal insights about the buyers’ decisions including attitudes, concerns and criteria that drive buying decisions.
Website Design
I RUN A SMALL/MEDIUM SIZE BUSINESS AND WANT AN ONLINE PRESENCE TO PROMOTE MY BUSINESS IN A PROFESSIONAL MANNER TO NEW CUSTOMERS AND TO PROVIDE A MORE PROFESSIONAL IMAGE TO EXISTING CUSTOMERS. WHAT DO I NEED TO ACHIEVE THIS?
You need a professionally developed website, a domain name, and hosting facilities for your website. You also need the website to be uploaded onto your hosting facilities and promoted to the search engines.
WHY SHOULD I HIRE A WEBSITE DESIGN AGENCY?
We all know someone who designs web sites as a hobby – your nephew, a friend, a co-worker. This also explains why there are so many poorly designed web sites – or “all lookalike” – commercial template type of design. Some “designers” don’t even bother to change the original photos…

Let’s say you hire your nephew or an employee’s relative who “creates websites in her spare time”. The Result: Your website does not have the professional look that shows in your other marketing campaign so the first impression could be negative. Your site might be hard for web site visitors to navigate, the pages might take too long to load, or it could be just…plain boring, causing people to leave your website without contacting you.

From their first impression, website visitors do not take your business seriously and they choose to take their business to your competitor.

Web Design is a unique design medium and requires extensive knowledge in designing graphics and page layout for the Internet.

The Internet is VISUAL! You have 4 seconds to grab your visitor’s attention. You miss with a poor design, your client is gone.
HOW DO I CHOOSE A WEB DESIGNER?
The best way to familiarize yourself with a web designer is to spend time at their own business website. As you review the work of a web design company, ask yourself:

Do their links work throughout their own site?
Are the graphical images and photos they’re using in focus and in color?
Is the idea behind their web design original or does it look like a template?
Can you view the web designer’s client list or portfolio?
CAN YOU PROVIDE ALL OF OUR WEB DESIGN AND HOSTING SERVICES?
Yes - we are your one stop company to provide all your web services and fully backed by A2 Hosting Services. No more not knowing who to call if you have problems - we register your domain name, design your website, provide your web hosting, arrange your email accounts and provide 100% support for any hosting, domain, email, database and php issues.
HOW LONG WILL IT TAKE FOR MY NEW WEB SITE TO BE DESIGNED?
The timescale of a website design project is often dictated by the client, but typically ranges from 4-8 weeks. If you have a deadline in mind, we will do our best to meet it for you. The most common delay in the creation and completion of a new website is waiting for content (text/images) to be sent to us by the client.
DO YOU REDESIGN EXISTING WEBSITES?
Yes we do. We can redesign, retaining your company corporate style or we can redesign to give you a complete new image. Is your website up to date? We can redesign your website to take advantage of the latest web technologies
What Is The Best Approach For Content Maintenance On My Site?
DEZCOOL offers two options for maintaining and refreshing your site content. We don't care which option you choose, but we strongly encourage you to update your site regularly.

The Pay as You Go Plan: Call us when you need to add to or make a change to your content. We'll complete your request within 48 hours, and bill you at our standard hourly rate. Urgent requests can generally be completed within a few hours for an additional charge.

Ongoing Basic or Upgraded Support Package: Sign up for one of our ongoing maintenance plans and you'll receive a discount on our standard rates.
Does my company need a blog? Do I need a blog?
DEZCOOL loves blogs and content marketing. Blogs give you an easy way to stay in front of your target market. Publishing to blogs allows you to exercise your voice on industry topics and also post 'how-to' content to help solve problems.

Email, social media, search and other elements of your digital marketing mix will depend on delivering useful content. Though video outlets, podcasts, and media galleries present other options, a blog is by far the most used tactic for distributing marketing content on a channel over which you have complete control.
What content should I create to include on my website?
There can be no all-encompassing answer to this question except to say you should create content your target audience will find relevant and useful. Leading candidates include blog posts, articles, ebooks, infographics, microsites, videos, courses, case studies, newsletters, visuals and various forms of interactive content.
How often do I need to publish blog posts or create new content?
First understand this: search engines will learn to index your site as often as you publish content. However, neither your audience or search engines value garbage content. The answer(s) to this question is you should create content as often as you can create great content and you must consider your costs and ROI.
What’s better, short or long-form content?
Hmm… a hotly debated question. Short-form content takes its rightful place on social media channels where the audience is flying fast and taking in oodles of media. Long-form content tends to perform better on search and gives your blog more substance to help establish your expertise.
Web Support
Which kind of websites need Support & Maintenance service?
Every kind of website, irrespective of their particular aspects, need web maintenance services. A website presents an online reflection to the visitors who are its target market and hence, it is expected to keep itself updated and well-maintained with all the latest facts, buzz and company information. A website without timely maintenance soon fades out from the visitor's mind and faces major loss when it comes to managing its online brand image.
What advantages does Web Maintenance provides?
It renovates the basic elements of the website, such as the contents, images, links, coding etc. This in turn remodels the entire appearance of the website by updating information and increasing the freshness-factor of the website. Regular maintenance of website brings along repeated visitors, leading to higher sales and conversion rates. Web maintenance facilitates the the results of search engine optimization activities, which helps the website to acquire better positions in the SERPs.

See the "Website Support: As Your Business Changes and Grows So Should Your Website" post for more details.
How often should I update my website?
Your website should be maintained regularly, depending upon the website images, space and contents. Website should be frequently updated with all the latest news, information, details, buzz and developments regarding the products, services, events, launches, contracts, acquisitions, patents, new locations, opportunities, awards, recognitions and renovations. A well-maintained and regularly updated website signifies a dynamic, professional and versatile organization, which visitors love to explore, time to time.

As far as the content of your site, we instruct our clients to update their website often when it comes to publishing new content. New content is a signal to search engines to let them know your website is relevant. Also, update your site whenever your company changes phone numbers, addresses, or hours.
What is covered with your Web Support services?
Our Website Support & Maintenance services cover areas such as updating appearance and content, new functionality requests, eCommerce integration, form creation, additional web pages, etc. See the "Website Support: As Your Business Changes and Grows So Should Your Website" post for more details.
Would proper maintenance help my search engine ranking?
Yes, proper and relevant web-maintenance definitely helps your website in getting positive ranking in the SERPs. With updated, fresh and informative content, image and links in the website, the search engine crawlers find it favorable to index your website, more so because the number of visitors to your website increases and this automatically facilitate your online traffic and search engine ranking.
Are there Website Maintenance changes you can't do?
Yes. Sometimes we can't perform a website maintenance request. This could be due to the language your website was built in, restrictions imposed by your current provider, or other reasons.
How long does it take to have Website Maintenance finalized?
It depends on the amount of changes requests we have received. With receiving the change requests, we will confirm the turnaround time. Usually all changes are completed with 24 business hours.
Are contracts required?
There is no long-term agreement. Each plan is for a minimum of 3 months. We also offer pay as you go without a monthly plan. All monthly plans require that your account be setup on automatic credit card billing for the monthly renewals. Your credit card will be automatically billed on the same day every month until canceled. After 3 months, your Support & Maintenance Plan may be canceled anytime with a 10 day minimum notice before the next renewal date.
Do you have any other questions or suggestions?
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